Texting and driving

Everybody knows texting and driving is dangerous, increasing the chance of a accident up to 23 times (depending on the size of vehicle), but still people text while driving.

How do we educate people to change there behavior?

Do we make a website: http://www.distraction.gov/ ? (USA)

Do we show (not to graphic) footage? (South Africa)

Do we make TV commercials? (Australia)

Do we add this in to popular TV series (USA)?

Do we make a documentary? (USA)

Do we make a graphic drama's about it? (this is a trailer) (UK)

So what works best? Well it depends on the local culture and your target audience. It's very hard to determine how much effect a campaign actually has. But after seeing these video, maybe you won't be texting  while driving.